I love WordPress.
It’s a great platform for designers like me who don’t know programming code. It’s easy to optimize and I can take a blank slate theme and customize it for anyone.
WordPress has also created many business opportunities for developers who can create custom plugins and themes for clients or sell online.
But, I see many sole proprietors and small businesses turning towards page builders like Wix and Squarespace because they’re cheap and easy to set up. In the short term, you can get a web presence fairly easily, but what happens as your business grows?
My argument for the CMS is ease of use, control, and scalability. It works well for small businesses, and it is also a system fit for large enterprises. To prove my points, here’s a list of popular websites built in WordPress.
A viral powerhouse for female millennials, Betches began as a website created by 3 friends in college. What started as a small, humor based website now boasts users in the millions according to their website. Betches uses WordPress to manage multiple staff contributors posting new content daily, comments from their visitors, and incoming advertising inquiries.
Everything Joanna Gaines touches turns to gold. It is known. The Fixer Upper stars are a prime example of a small business blog scaling up with great success. Chip and Joanna added that shiplap Magnolia magic to their WordPress website, which now generates 1.3 million in monthly organic search traffic according to SEMRush.com data.
My favorite parenting blog, Scary Mommy began as an online journal by Jill Smokler using the Blogger platform. As the site grew, the most appropriate solution to manage the content and contributors was WordPress. According to their advertising page, Scary Mommy boasts 15 million unique visitors a month. That’s a log of Scary Mommies!
This one surprised me. Rolling Stone Magazine has been around for over 50 years, so seeing that they use WordPress as their content management system was honestly thrilling. Rolling Stone states in their media kit that they receive on 155 million monthly views on average.
The media company focused on startup and technology news uses WordPress as the technology for their website. According to their media kit, TechCrunch averages 16 million monthly readers around the world and have over 30 journalists contributing content daily for the online publication.